DIRS.INFO The most relevant business & tech news

☆ Accenture Acquires Marketing and Tech Agency Work & Co.
▼ + stars: | 2024-01-13 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Accenture has raised its profile in the advertising business in recent years. Photo: ARND WIEGMANN/REUTERSAccenture Song, the creative services division of consulting giant Accenture , has struck a deal to acquire Work & Co., a digital design and technology agency whose clients have included Apple , Google, Pfizer and the PGA Tour. Terms of the deal, which Accenture expects to close this month, weren’t disclosed.

Persons: ARND, weren’t Organizations: Accenture, Apple, Google, Pfizer, PGA

☆ Chinese E-Commerce Giant Temu Will Return to the Super Bowl
▼ + stars: | 2023-11-29 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Temu has increased its ad spending in recent months to grow more popular in the U.S. Photo: Jakub Porzycki/Zuma PressFor the second year in a row, Super Bowl viewers will hear from one of the fastest-growing Chinese-backed retail businesses. E-commerce platform Temu has committed to buying multiple ad units during the Super Bowl to be played Feb. 11, people with knowledge of the matter said.

Persons: Temu, Jakub Porzycki Organizations: Zuma, Super Bowl Locations: U.S

☆ Can Congress Save MrBeast and Tom Hanks From AI Deepfakes?
▼ + stars: | 2023-11-06 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Film star Tom Hanks took to Instagram in October to warn consumers about an AI-generated deepfake ad in which he appeared to endorse an unnamed company’s dental plan. Photo: Evan Agostini/Invision/Associated PressSome TikTok users recently encountered an ad in which the YouTube star known as MrBeast appeared to offer 10,000 new iPhones for just $2 each. The deal sounded too good to be true, and it was. MrBeast last month joined film star Tom Hanks and CBS anchor Gayle King in a growing cohort of celebrities who say scammers have made unauthorized use of their likenesses in convincing, AI-generated deepfake ads hawking phones, fake dental plans and dubious weight-loss solutions.

Persons: Tom Hanks, Evan Agostini, MrBeast, Gayle King Organizations: Instagram, Associated, CBS

☆ Legislators Aim to Help Celebrities and Consumers Fight Deepfake Scam Ads
▼ + stars: | 2023-11-06 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Persons: Tom Hanks, Evan Agostini, MrBeast, Gayle King Organizations: Instagram, Associated, CBS

☆ Divide Between CMOs and CEOs Is Growing, Research Finds
▼ + stars: | 2023-10-30 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

CMOs are more likely than in past years to say CEOs don’t understand the work marketers do, according to a new survey by McKinsey. Photo: ANDREW KELLY/REUTERSChief executives and chief marketing officers often don’t see eye-to-eye on what precisely the role of CMOs entails or even on the effectiveness of corporate strategy. And in some cases, the disconnect is growing. CEOs have been paying closer attention to their companies’ marketing operations as sources of growth in an unsteady economy, observers say. Frequently, CEOs are certain they understand how modern marketing works; in many cases, their CMOs don’t share that confidence.

Persons: ANDREW KELLY Organizations: McKinsey, REUTERS

☆ Top Crypto Brands Step Up Their Pitches to Consumers and Lawmakers
▼ + stars: | 2023-10-19 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Both Coinbase and Kraken have been lobbying the U.S. government for an industry-friendly regulatory framework. Photo: Pavlo Gonchar/Zuma PressTwo of crypto’s biggest brands are working to reintroduce consumers and lawmakers alike to the optimism that powered early investment in the sector, even as the high-stakes trial of FTX founder Sam Bankman-Fried continues to dominate conversation around digital currencies. Despite these efforts by exchanges Kraken and Coinbase and the recent introduction of parallel House and Senate bills to establish a nationwide regulatory framework for crypto, the industry faces an uphill battle on the regulatory front, with some senators expressing opposition to crypto-friendly legislation.

Persons: Pavlo Gonchar, Sam Bankman, Fried Organizations: Zuma, crypto’s

☆ Elon Musk’s X Courts Political Advertisers Ahead of a Contentious Election Year
▼ + stars: | 2023-10-16 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/elon-musks-x-courts-political-advertisers-ahead-of-a-contentious-election-year-66dc90a5

Persons: Dow Jones, 66dc90a5 Organizations: elon

☆ Consumers Are Less Interested in Brands Taking Stances on Sociopolitical Issues, Survey Finds
▼ + stars: | 2023-10-10 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/consumers-are-less-interested-in-brands-taking-stances-on-sociopolitical-issues-survey-finds-2211e1ed

Persons: Dow Jones

☆ ‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context
▼ + stars: | 2023-10-05 | by ( Patrick Coffee | Megan Graham | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/this-is-a-false-advertisement-x-ads-are-being-challenged-by-reader-context-239ef2e6

Persons: Dow Jones

☆ Marketers Maintain Focus on Diversity Despite Outside Pressures
▼ + stars: | 2023-09-25 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/marketers-maintain-focus-on-diversity-despite-outside-pressures-1aa23f1b

Persons: Dow Jones

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/aaron-rodgers-season-ending-injury-new-york-jets-sponsors-5b13d854

Persons: Dow Jones, aaron, rodgers

☆ Patrick Coffee — Reporter at The Wall Street Journal
▼ + stars: | 2023-09-13 | by ( Patrick Coffee | Megan Graham | ) www.wsj.com time to read: 1 min

Patrick CoffeePatrick Coffee is a reporter for The Wall Street Journal's CMO Today in New York, where he covers marketing and advertising. He was previously a correspondent at Business Insider, covering advertising with a focus on holding companies, brand marketers, tech platforms and related investment activity. Prior to joining Insider, he was Editor at Large at Adweek, where he managed coverage of advertising agencies and their clients.

Persons: Patrick Coffee Patrick Coffee Organizations: Business Locations: New York, Adweek

☆ Ford Hires New CMO Away From Toyota as It Pivots Toward Electric Vehicles
▼ + stars: | 2023-09-13 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/ford-hires-new-cmo-away-from-toyota-as-it-pivots-toward-electric-vehicles-9777b0db

Persons: Dow Jones Organizations: toyota

☆ Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
▼ + stars: | 2023-09-08 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/coca-colas-cmo-on-sidestepping-the-culture-wars-navigating-ai-and-boosting-events-over-ads-4b81acf4

Persons: Dow Jones

☆ AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers
▼ + stars: | 2023-08-29 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Across the country AI chatbots are now taking fast-food drive-thru orders. WSJ’s Joanna Stern put the tech through a series of tests at a Hardee’s—including blasting dog barking sounds and asking some crazy questions. Generative artificial intelligence has captivated marketers’ attention by promising to help them conduct research and produce campaigns more efficiently. But it is also poised to further complicate some of their most thankless tasks, such as ensuring that their ads run only near content they want and that their digital marketing materials stay on-brand.

Persons: WSJ’s Joanna Stern

☆ Thought You Saved $60 on That Vacuum Cleaner? Think Again
▼ + stars: | 2023-08-23 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/thought-you-saved-60-on-that-vacuum-cleaner-think-again-c89ce344

Persons: Dow Jones, c89ce344

☆ Lyft to Expand Its Ad Business as New CEO Eyes a Turnaround
▼ + stars: | 2023-08-10 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/lyft-to-expand-its-ad-business-as-new-ceo-eyes-a-turnaround-c9554ef8

Persons: Dow Jones

☆ AI Set to Upend the Talent Search at Ad Agencies and Brands
▼ + stars: | 2023-08-07 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/ai-set-to-upend-the-talent-search-at-ad-agencies-and-brands-cf9df34f

Persons: Dow Jones

☆ How Hollywood Will Promote Films and TV Shows Without Stars (or Major Influencers)
▼ + stars: | 2023-07-21 | by ( Patrick Coffee | Megan Graham | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/how-hollywood-will-promote-films-and-tv-shows-without-stars-or-major-influencers-dfbbfcc6

Persons: Dow Jones Locations: hollywood

☆ New FTC Guidelines Could Prompt Marketers, Influencers to Revisit Endorsement Practices
▼ + stars: | 2023-07-04 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/new-ftc-guidelines-could-prompt-marketers-influencers-to-revisit-endorsement-practices-f49d54c6

Persons: Dow Jones

☆ Pride Campaigns Went Ahead Despite Bud Light and Target Controversies
▼ + stars: | 2023-06-30 | by ( Megan Graham | Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/pride-campaigns-went-ahead-despite-bud-light-and-target-controversies-91e46d68

Persons: Dow Jones

☆ AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least
▼ + stars: | 2023-06-23 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/ai-isnt-coming-for-marketers-jobsnot-yet-at-least-3bc18750

Persons: Dow Jones

☆ Celebrities Use AI to Take Control of Their Own Images
▼ + stars: | 2023-06-18 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Persons: Dow Jones

☆ Video Ads Are Coming to All Your Uber Apps
▼ + stars: | 2023-06-15 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/video-ads-are-coming-to-all-your-uber-apps-cb11d48e

Persons: Dow Jones

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/pga-tour-deal-with-liv-golf-puts-sponsors-on-the-spot-4800c1c8

Persons: Dow Jones

Search resuls for: "Patrick Coffee"

25 mentions found